Section 01
Overview
All channels · Jan 1 → Apr 15, 2026. $1.19M pipeline from zero in 3.5 months. 52 social posts published, 5,066+ LinkedIn impressions, 70 keywords tracked across 56 pages. Two critical technical issues suppressing conversion across every channel: mobile LCP 17.6s and a contact form with 94% drop-off.
Active Pipeline
$1.19M
Ohio + Turlock combined + Wingstop
In Negotiation
Combined Opportunity
$1.145M
Ohio + Turlock · single relationship · est. GP ~$407K
Call Apr 16
Active Leads
8
Cold storage, foodservice, retail
In Motion
Mobile Speed
49/100
LCP 17.6s · Google threshold 2.5s · 7× over limit
Critical
Form Drop-Off
94%
47 clicks → 3 submits · 12+ fields · not mobile optimized
Broken
Website Sessions LTD
1,950
1,691 users · 639 new
Real Sessions (Clarity)
243
169 bot sessions filtered
Organic Users
128
$0 CPL · 30% engagement
Google Ads Spend
$2,130
302 clicks · 1 tracked conversion · Paused
GMB Interactions
85
69 directions · 13 web · 3 calls
AI Referrals
9
6 ChatGPT · 3 Claude.ai · 0 conversions
Website Pages
56
23 blogs · 5 tools · 4 city pages · 1 case study
SEO Health
90%
Semrush · 6 errors · 70 warnings
Target Keywords
70
18 P1 transactional · 22 P2 commercial · 16 geo · 12 informational
Social Posts LTD
52
Feb 23 → Apr 15 · LinkedIn + GMB + X
LinkedIn Impressions
5,066+
22 posts · Top post: 3,869 impressions
Total Trackable Engagement
110+
Clicks + likes across all channels
Critical Issue 1 — Mobile Speed: LCP 17.6 seconds on mobile. Google's passing threshold is 2.5 seconds. 7× over the failure point. Google is actively downranking all USCB pages in mobile search. 56% of construction buyers search on mobile. Paid, organic, and AI-referred visitors all land here. Ads must not restart until resolved. Target: mobile LCP <3s via image compression to WebP + JS deferral.
Critical Issue 2 — Contact Form: 47 people clicked. 3 submitted. The form has 12+ fields and has not been tested on mobile. This is a 94% lead loss rate affecting every channel simultaneously. After the form fix, projected improvement: 5–10 form leads per month vs. 3 total LTD.
System Status — All Areas · Apr 15, 2026
| Area | Key Metric | Status | Note |
|---|---|---|---|
Google Ads (PPC) | $2,130 · 302 clicks · CTR 2.08% | Paused | Paused pending mobile + form fix. ~$87 on competitor terms. 1 tracked conversion (tracking broken). Restart: $50/day exact match after fixes. |
SEO / Organic | 128 users · 90% health · 70 keywords | Building | Schema broken (3 items). 15 pages missing H1. Critical gap: no shuttle racking page despite $1.145M in deals. Keyword data from Semrush screenshot confirmed. |
Google My Business | 85 interactions · 319 views · 69 directions | Active | Map snippets triggering for high-intent keywords. Post cadence and reviews below target. 0 reviews on record. |
Social Media (SMM) | 52 posts · 5,066+ impressions · 110+ clicks | Active | LinkedIn dominates. Top post 3,869 impressions. GMB triggering map snippets. Instagram intentionally unpopulated. No post-to-site URLs on most posts. |
Email Marketing | Sequences running · stats pending | Running | Instantly.ai active. Volume and performance data not yet submitted. |
LinkedIn Outreach | Daily DMs + connections · stats pending | Active | Sales Navigator $200/mo. Apollo $50/mo. Daily outreach. No consolidated stats yet. |
RFP Submittals | 1 confirmed — Wingstop $47K | Active | Wingstop UCSB-WS-2026-001. BuildingConnected + ConstructConnect platform access is free. Additional submittals not yet confirmed. |
Website — Mobile | Perf 49 · SEO 100 · LCP 17.6s | Critical | SEO is 100/100. Performance failing. Root cause: unoptimized images + render-blocking JS. |
Backlinks | 14 domains · 3 quality · 7 spam | Disavow Required | 7 links from Moldova IP 195.20.19.178. Disavow file not submitted. YellowPages DA 59 added Apr 14. |
AI Search (GEO) | 9 LLM referrals · 85% AI health | Building | ChatGPT + Claude already sending traffic. Schema fix (1hr) will significantly improve AI citation accuracy. |
Primary Pipeline — Single Relationship · Two Sites
Tim Shepherd · Pelton Shepherd · Columbus OH + Turlock CA
tim@peltonshepherd.com 15+ touches · Revised offer sent Apr 13.
Ohio: 396 pallet positions · Rafex · GP ~$71K · 23% margin. California: 2,112 positions · 2 rooms · Mecalux · est. GP ~$336K · 40% margin · market value $7M+. Single client relationship. Combined est. GP: ~$407K. Both sites are one combined opportunity — neither finalizes independently. Final pricing call with Omri scheduled Apr 16.
Ohio: 396 pallet positions · Rafex · GP ~$71K · 23% margin. California: 2,112 positions · 2 rooms · Mecalux · est. GP ~$336K · 40% margin · market value $7M+. Single client relationship. Combined est. GP: ~$407K. Both sites are one combined opportunity — neither finalizes independently. Final pricing call with Omri scheduled Apr 16.
$1.145M
In Negotiation — Final Call Apr 16
Lost — Start Date Missed · Apr 17
Doug Carlton · Baldor Food · Bronx NY · Freezer Build
dcarlton@baldorfood.com 3 touches · Validated Mar 16.
Start date was Apr 17. Drawing review was never completed. No contact since Mar 31. Project has moved on without USCB.
Start date was Apr 17. Drawing review was never completed. No contact since Mar 31. Project has moved on without USCB.
Lost
Start Date Missed · Project Gone
Active Bid — Foodservice · 1 RFP Submitted
Walk-In Cooler + Freezer — Wingstop Houston TX
Ref: UCSB-WS-2026-001 · GL#AC444 · Submitted via Ameritech. 10-day proposal validity. 1 touch. Only confirmed RFP submittal on record. 30 days no response — follow-up required.
$47K
Bid Submitted — 30 Days No Reply · Follow Up Required